Whole foods diets for pets, made easy.
We design diets for pets and know how hard it is to make sure yours gets only the best. That's why we created iViBlend — a whole-foods, herbal, vitamin and mineral fusion blend that supports your pet's fresh, home-prepared diet with botanicals, prebiotics, digestive enzymes, and chelated minerals.
Available with veterinary recommendation — your vet's name is requested at checkout.
Our natural supplements
Two products designed to support balanced, home-prepared meals.
iViBlend
$80 USDPink Himalayan sea salt, Maitake mushroom, licorice root, prebiotics from apple pectin and chicory inulin, plus digestive enzymes and chelated minerals to support fresh diets.
Calgae
$32 USDSustainably harvested red algae from Iceland and hypoallergenic hydrolyzed fish protein. Low-phosphorus calcium for high-protein and renal diets.
Designed by veterinary nutritionists
Formulated by Drs. Justin Shmalberg and Joe Wakshlag — board-certified veterinary nutritionists with experience creating thousands of fully customized home-prepared diets.
Whole foods first
Trace nutrients sourced to complement fresh ingredients in real, home-prepared meals.
Vet-formulated
Designed by board-certified veterinary nutritionists and rehabilitation specialists.
Used with vet guidance
Available with veterinary recommendation — your vet helps tailor dosing to your pet.
Vet-formulated recipes for every dog.
Healthy adult, puppy, renal, pancreatitis, hepatic, ketogenic, and cancer-support recipes — each designed for an 11 lb (5 kg) dog and scalable by body weight. Always feed under veterinary supervision.
Browse recipes
For veterinary clinics
Veterinarians: contact us for wholesale pricing and our order form. Our products are only available with a veterinary recommendation.
Wholesale orders