About Us

We're passionate about home-prepared diets for pets. 

All products are formulated by leading board-certified veterinary nutritionists and rehabilitation specialists Drs. Justin Shmalberg and Joe Wakshlag.  They have combined experience in creating thousands of fully customized home-prepared diets, and through this understanding and experience have set out to provide the leading supplements for whole foods diets so vets and pet parents have access to well-balanced food.  Learn more about Justin and Joe at www.ivinutrition.com.